Don’t Tie It Up with a Bow
People love a great story. Movies, books, campfires… you name it. We love to live em, we love to tell em!
The latest Nike Ad Campaign, Write the Future is brilliant. Not only does it tell a story, but it captures the power of a moment in athletics that we all end up reliving over and over and over.
But what stands out in this ad is what’s not there.
There’s no “The End.” We get to imagine it. And therein lies the power.
Enjoy…
