Read The Big Idea on the flight from London to Seattle. First of all, I really appreciated the way Dave Ferguson (and his co-writers) wrote this book. It was well laid out and thought through. Tons of stories and emails that really made the principles and disciplines of the Big Idea come to life. However, I found myself about 20 pages in skipping the stories and emails. But that’s just me.

Personally, I don’t need convincing that focusing the messages and aligning the age groups to communicate the same thing is advantageous. We have been discussing this and making slow changes towards implementing the Big Idea for some time now.

This books worth is in the practicality of making it happen. Christian Community Church (the church Dave pastors) has a system that works for them and this book is the best “one-stop resource” that I have found on this subject.

I highly recommend The Big Idea on the merit of its “nuts & bolts” second half. It really walks you through how to begin in your own church.

It’s a good read that took me about 5 hours but my team and I will be referring to it for months to come as we make adjustments. Just ordered 6 more.

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